We build good
pipelines
that convert.
pipelines
⸻We help ambitious organizations eliminate go-to-market guesswork. By combining the scalability of AI with human creativity and expertise, we engineer a predictable pipeline that your business can count on.
From market to pipeline, simplified
We first help you define your positioning. We then partner with you to design, build and operate a scalable and sustainable pipeline.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
Perspectives from the wild
Explore our thoughts, reflections, and occasional rants on startups, AI, positioning, product, and go-to-market. Good tokens only.
January 28, 2026
Go-to-market#169 — DTC 2.0: The new landscape
The brands that emerged from the direct-to-consumer 1.0 era are now operating at a much larger scale, and their businesses have evolved accordingly.
January 26, 2026
Go-to-market#168 — How to close deals with corporate partners
Founders often think more meetings mean progress, but it’s real leverage (i.e. alternatives) that move deals forward.
January 24, 2026
Startups#167 — How to grant equity in a Delaware LLC
Many non-US founders launch their startups as LLCs but that initial choice can make granting equity more complex.
January 22, 2026
Go-to-market#166 — How to enter the Japanese market
Japan is one of the largest global markets for SaaS businesses, yet selling software products there remains little understood.
January 20, 2026
Startups#165 — Legal structures for LatAm startups
There’s confusion around what legal structures make sense for Latin American startups and mistakes can cost millions.
January 18, 2026
Startups#164 — Board reporting for founders: The essential guide
Reporting to your board is a critical aspect of running a startup. It's important to understand the reporting process and the best practices for effective communication.
January 16, 2026
Go-to-market#163 — Launching your DevRel program: 4 steps
If you built a developer product, you need a strategy to get developers actually using it. They won't just come.
January 14, 2026
Go-to-market#162 — User vs. buyer messaging for B2B founders
There is a distinct difference between user and buyer messaging. Founders often conflate the two, which can cost you deals.
January 12, 2026
Startups#161 — The fundraising calendar
There is a seasonality to fundraising. When you raise your next round can have as much an impact as vision, product, and team. Don't leave it as an afterthought.
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