We build good
pipelines
that convert.
pipelines
⸻We help ambitious organizations eliminate go-to-market guesswork. By combining the scalability of AI with human creativity and expertise, we engineer a predictable pipeline that your business can count on.
From market to pipeline, simplified
We first help you define your positioning. We then partner with you to design, build and operate a scalable and sustainable pipeline.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
Perspectives from the wild
Explore our thoughts, reflections, and occasional rants on startups, AI, positioning, product, and go-to-market. Good tokens only.
December 9, 2025
Go-to-market#151 — Drop strategy decoded: Why scarcity sells
Startups are increasingly leaning into exclusivity as the secret ingredient in viral marketing strategies.
December 7, 2025
Go-to-market#150 — Why "Tumblr-core" marketing matters for startups
Digital nostalgia for 2013-era Tumblr aesthetics signals deeper audience fatigue with performative content.
December 5, 2025
AI#149 — The rise of AI strategists
AI strategists are transforming how startups operationalize AI. The need for this specific blend of strategic and applied AI expertise is only growing.
December 3, 2025
AI#148 — DeepSeek-V3.2: Model card for founders
DeepSeek-V3.2 closes the performance gap with GPT-5 through better architecture and smarter training—while staying open-source.
December 1, 2025
Go-to-market#147 — Hit refresh: Why your old content is your best GEO asset
Mainstream models seem to favor newer content, but refreshing old posts can be a game-changer for technical content.
November 29, 2025
Go-to-market#146 — Developer content is dead. Long live developer content.
As more people utilize generative AI chatbots as a proxy for search, content must work for both SEO and AEO/GEO.
November 27, 2025
Go-to-market#145 — Events for early-stage startups
Though they take time and effort, events are a powerful but often overlooked growth lever for early-stage startups.
November 25, 2025
Language#144 — How to position your open-source startup
Positioning your open source startup is about more than technical choices, it's about owning your strategy and narrative.
November 23, 2025
Startups#143 — How to start an open-source startup
While fraught with tensions, OSS remains a positive force and a viable way to create and distribute software.
Discover more insights
Explore our complete collection of articles, guides, and perspectives.
View all notesWe're here to help you grow better—at every stage of the climb.
Whether you’re refining your go-to-market strategy, launching new products or services, expanding your customer base, or using market research to uncover new opportunities.